Dawn Sloan-Downes
In mid-March, at the same time Coronavirus was bringing new challenges, and in turn we were all seeking new ways of doing business, TVPPA was welcoming a new team member equal to the challenges that lay ahead. Publications & Content Manager Dawn Sloan-Downes had hardly settled into her office when on her first day of work it was announced that TVPPA would close its office for the foreseeable future.
Within weeks Sloan-Downes had gotten to know the business and her coworkers virtually, and she and her teammates had built a website of COVID-19 resources for members, produced several TVPPA News e-communications and completed the Summer edition of TVPPA Magazine. Aptly, the first edition of the magazine under Dawn’s leadership is focused on resilience, a trait she’s already demonstrated in just two short months.
“Dawn joined us at a time of change in our world, our industry and in TVPPA’s communications. We are already benefitting from her creative approach to content development, seeking to tell stories and provide valuable information in forms that are both interesting and informative,” said Nathalie Strickland, TVPPA vice president, communications. “Her thoughtful questions and collaborative spirit, coupled with her breadth of strategic communications experience, is providing tremendous value to what we produce for members through TVPPA and Seven States Power.”
Sloan-Downes has more than 20 years of experience in marketing and communications management, developing marketing strategies and creative content for businesses in highly technical industries and for non-profit clients. She has a knack for grappling with complex industry-specific information and shaping it into language anyone can understand. She also loves working with individuals to tell their stories in ways that have a meaningful impact on others. Dawn is excited to join the TVPPA family and to help tell the stories of electricity providers across the Valley while also providing them with information that helps them navigate the complexities of an evolving industry.
Sloan-Downes is a native of Gallatin, Tenn. She lived in Atlanta before moving to Chattanooga in 2016 with her husband Scott and sons Brendan (17) and Beckett (13). She is an active volunteer, sharing her time and talent with Chattanooga’s Center for Mindful Living and her family’s church and children’s schools.